Unicist ontological market segmentation is the integration of the drivers that influence buyers or consumers when deciding what to buy, or what to do.
The unicist market segmentation is an ontological meta-model that allows the understanding of functionality in market strategies. It fosters the use of global strategies but local applications through the understanding of the nature of a market or culture.

The unicist market segmentation includes:
-Conceptual Segmentation
-Functional Segmentation
-Psychological Segmentation
-Lifestyle Segmentation

The integration of these four segmentations defines the unicist ontological market segmentation. It permits the development of accurate market segmentations that ensure marketing results.
Unicist ontological market segmentation lays the grounding for structural marketing. It provides the necessary information to design the concepts of product positioning and marketing campaigns. Socio-economic segments define the operational structure and the limits of demand’s price elasticity. Unicist market segmentation can be used with no further adjustment to B2B and E2E businesses.

Segments are constantly moving. The more emotion-driven they are the more and faster they move. Rationality-driven segments are stable and move slowly fostered by new technologies, competitors’ actions and changes of habits.

The unicist market segmentation is a sub-product of the research on Unicist Anthropology and its application to Future Research. The research began in 1976 and the first applications of the Unicist Ontological Segmentations were to the marketing of credit cards in 1981 and to political marketing in 1987.

This approach increases significantly the accuracy of market segmentation and the consequent marketing actions.
This segmentation approach is necessary when dealing with innovation and differentiation. It is hygienic in the field of functional non-differentiated goods or services and commodities.

Diana Belohlavek is currently the VP for Global Markets & Market Labs at The Unicist Research Institute.

Her postgraduate studies were in research methodologies at The Unicist Corporate University.

One of the personal interests that has influenced her professional career the most has been the study of myths from an anthropological point of view.

Main books published:

• The Nature of Intelligence
• Introduction to Ethical Intelligence in Business
• Reading the Nature of Reality
• Unicist Talent Development
• Unicist Ontology of Competitiveness
• Unicist Corporate Universities
• Unicist Knowledge Management in the Mining Industry
• Unicist Knowledge Management in Health Care
• The Unicist Ontology of Human Capital Building
• Unicist X-treme Design (Unicist Back2Back Methodology)
• Unicist Standard Language
• Unicist Confederation: Cooperation in Diversity
• Reading Ontogenetic Maps

She was a swimmer and a triathlete. Her research work has allowed her to integrate her competitive experience in sports with her personal development and institutional management.
Diana Belohlavek is a member of the Executive Committee of The Unicist Research Institute and the Unicist Confederation.
She is also member of the Unicist Confedertion’s Partners Admission Committee.
She is a lecturer in the field of unicist technologies and unicist thinking. She is a member of the Organizing Committee of the Unicist International Conferences.
She has been the project leader of several research projects. She is currently leading research projects in the field of knowledge acquisition and its implicit fallacies and myths.